Unusual Participant-Grabbing Race has just Begun?

There is an interesting phenomenon happening now in the race event organizations.

First of all, in order to grab the impatient race participants (those who worried that places will be grabbed in no time), one race-organizer opened their event for registration while important details are yet to be finalized...

... hoping to grab the first batch of race-participant.  Question: does "early bird get the worm" or the "early worm eaten by the bird"?  I don't know... but some participants have already got frustrated for slow release of information and race details.

Then, there is another event-organizer starts informing participant to hold back a little as they are organizing something interesting too...

Then, another popular local event-organizer started to get panick, and put this up...

Am 'impressed' with their 'efficiency' this year.  I remember they were quite slow in opening registration last year.  Am wondering how they counter the 'aggressive marketing attack' by the 'early bird/worm'?

Why won't K-event organizer replicated what has S-event organizer done... by opening registration while finalizing race detail?  It is just like what the auto-maker like to do... open for booking first before the actual product is out!  Why would they make potential-customer wait for another 31 days?  They just have to fix the race date and finalize details later.

Am expecting Putrajaya Night starts to count down soon.  What a competitive world!

Event organizer better be fast, don't open registration too close to the race date as that will definitely deter the 'virgins' or 'barely virgins' from joining... that was what happened to me last year.  I have to give up Energizer and Putrajaya last year due to too short notice.

Please understand that there are a lot of potential new runners out there... a new 'craze' to run marathon is burning in this country now!